You are not alone if you feel that your social media program has gotten a bit out of control. Do you wish you had a social media policy? Have no idea what is being published when by your social media team? Have nightmares about a PR crisis or waking up to see a picture of you passed out at your desk on the cover of your Facebook timeline as a joke by your social media team?
If these sound familiar, don’t freak out on me. It’s okay. The first step is acknowledging them which this post will help you do. The second step is taming that wild social media beast and learning how to get a grip on your social media once and for all.
The #1 question you need to answer to get a grip on your social media is WHY!
- Why should anyone care what you have to say?
- Why should anyone like you?
- Why should anyone comment on your Facebook posts?
- Why should anyone talk to you?
- Why should anyone ever visit your Facebook page after they click like?
Social Media Is Not Going to Save Your Business!
Social media is nothing more than a tool, a medium to help you connect with the right people and businesses to enhance your life and grow your business. It’s similar to networking but with a lot of tools that come along with it.
Learning the tools is only a small part of what’s required to see results using social media. Many people double spin on learning the tools but never learn the art of social media which includes engagement, inspiration and connecting, truly connecting with their audiences and communities.
You must start on the inside of your organization and work out. You must at the same time start on the outside of your organization and work in. The goal is to understand yourself as well as you do your clients and communities. You must know what they need and know exactly how you can provide value, relevancy and help them solve problems.
Goals and Objectives are a Must!
To see real results such as enhanced brand equity and awareness, increased leads, growth in web traffic, growth in email subscribers, increased revenue or whatever your business goals and objectives are, you must obviously know what goals and objectives you want to achieve.
Developing a social media program with no plan, goals or objectives is like expecting to get on a plane for vacation with no plane ticket, itenerary or idea where you are going when you get to the destination.
You need more than a set of random acts of social media and marketing (RAMs). RAMs will eat every last morsel of return on investment you have left. The best way to identify a RAM is that it is not funded, resourced, in the plan or have metrics to measure success.
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